Pricing model

Pricing copywriting

Copywriting includes research, concept work, drafting, editing, optimisation and revisions. Per-word pricing often misses the most valuable work.

Recommended approach

Use packages for repeatable formats and project pricing for larger assignments.

Starting preset

Typical preset: 10 hours, two revision rounds, research cost and a rush premium.

The values show a pricing structure, not an average market rate.

Checklist before quoting

  • Scope and outcome are defined clearly.
  • Preparation, communication and handover are included.
  • Revision rounds or work allowance are documented.
  • External costs have an identified payer.
  • Scope changes have a separate pricing rule.

Tools for a complete check