How to price a service step by step
Good pricing starts with scope, not a guessed number. Define the outcome, deliverables, constraints, schedule and responsibilities.
Service pricing guides
Focused guidance on costs, scope, margin, revisions, packages and price increases. Every guide leads to the relevant calculator.
Hourly or project pricing?
Hourly pricing protects against unclear scope but leaves the final cost uncertain. Project pricing is predictable but requires a well-defined outcome.
How to price revisions
Revisions need a definition. A correction within the agreed direction is not the same as a new concept, feature or source-material change.
How to include overhead
Overhead is not tied to one job, but the business cannot operate without it. It includes accounting, tools, equipment, insurance, marketing and administration.
How to raise prices safely
A price increase is safer when supported by data: higher costs, full capacity, greater responsibility or a better outcome.
How to build service packages
A package simplifies choice and improves predictability, but it needs a clear outcome, limits and terms. It should not be a random list with a large discount.
Margin vs markup
Margin and markup describe the same profit from different perspectives. Margin divides profit by selling price; markup divides profit by cost.
How to control scope creep
Scope creep appears when outcomes, variants, source content, revisions or responsibilities are not defined.