Pricing model

Pricing graphic design work

A designer sells more than screen time. Pricing should include briefing, exploration, presentation, licences, production files and revisions.

Recommended approach

Start with a project price, then use the hourly rate as a profitability check and a basis for extra work.

Starting preset

Typical preset: 18 delivery hours, 3 communication hours, two revision rounds and licence costs.

The values show a pricing structure, not an average market rate.

Checklist before quoting

  • Scope and outcome are defined clearly.
  • Preparation, communication and handover are included.
  • Revision rounds or work allowance are documented.
  • External costs have an identified payer.
  • Scope changes have a separate pricing rule.

Tools for a complete check