Margin and markup calculator
Compare margin, markup, profit and the price needed for a target margin.
Pricing marketing services
Marketing services combine strategy, production, tools, reporting and availability. A retainer needs a clear allowance and scope.
Recommended approach
Calculate the full monthly delivery cost first, then add an availability premium and define extra-work rates.
Starting preset
Typical preset: 25 monthly hours, 4 reporting hours, tools and a 12% availability premium.
The values show a pricing structure, not an average market rate.
Checklist before quoting
- Scope and outcome are defined clearly.
- Preparation, communication and handover are included.
- Revision rounds or work allowance are documented.
- External costs have an identified payer.
- Scope changes have a separate pricing rule.